We added a touch of differentiation while developing the entire service.
screening enables early prediction of health risks
medical imaging giant fujifilm's Partnership with dr. kutty's
To innovate an entire service and create a brand to motivate asymptomatic individuals to regularly get screened and continue enjoying good health.
Apart from lack of information about Screening, there is considerable fear and anxiety associated with anything to do with cancer or other health risks, creating a hesitation amongst asymptomatic individuals to access the service.
Completion of the screening exercise in 120 minutes, with a doctor consultation at the end of the journey.
navigating the center
grading the results
MANAS FOR THE PMO'S OFFICE GOV. OF INDIA
MENTAL HEALTH APP
CONTRIBUTING INSTITUTIONS: NIMHANS, AFMC
The rising mental health concerns amongst the young in India initiated an ambitious response from the Govt of India - an App which would contribute to general mental well being amongst the young across the country. The app needed to be strongly identified with cultural roots emerging from an Indian ethos.