A simple, self use, home product that helps stop anterior nose bleed effectively.

Epistaxis, or nosebleed, is a common problem. Generally, it is relatively benign, but can be messy and even scary. It can sometimes produce serious, life-threatening situations. Epistaxis can occur due to various reasons such as dryness, hypertension, trauma or a tumor in the nose. Most cases of Epistaxis occur in children younger than 10 years.  Whatever the cause maybe, Epistaxis may be categorized as originating from the back of the nose (Posterior Epistaxis) or from the front of the nose (Anterior Epistaxis).

90% of Epistaxes are anterior and can be treated at home effectively.



At the present level of awareness, when someone starts to bleed from the nose, the first tendency is to bend their head backwards, with a handkerchief to the nose, and wait till the bleeding stops. Not every nosebleed needs you to rush to the hospital. 

Depending on the severity of the bleeding, it can take its own time to stop.  During the wait, some blood can travel to the stomach through the mouth and cause irritation and nausea.  If the bleeding does not stop in a few minutes, the tendency is to rush to a hospital, to the emergency care.




The clinically recommended procedure to stop nose bleed is actually quite the opposite! It is recommended that the patient first sits leaning forward, and then pinches the nostrils together with his thumb and index finger to apply direct pressure on the septum of the nose for 10 minutes. Here again, care has to be taken that the patient does not swallow the dripping blood. In practice though, patients find it difficult to keep pinching the nostrils for 10 minutes at a stretch, especially trauma patients, children and old people.  Every time they release the pressure on the nose, a half formed clot can rupture and start the bleeding all over again. Also, the blood continues to drip down the nose till the bleeding stops, and the chances of it getting into the mouth are high. 

Most of the products in the market help stop posterior bleeding effectively. They are most certainly designed for a care taker/nurse to put it on the patient and not for self use. They are expensive (Netcel – Rs.600 each) and not easily available over the counter.



Central to the product is the nasal pincher that is designed to pinch the nostrils to the septum, applying uniform pressure. This ensures that the pinching is done consistently for however long required. Made of medical grade PP, it is designed to accommodate variations in anthropometry, including edema in trauma patients.   

Integrated to the pincher is Ceaseflow, that helps absorb the blood and thereby prevents it from getting into the mouth. Embedded with super absorbent fibers, ceaseflow is designed to absorb upto 20ml of blood, before the loss of which the bleeding is expected to stop. It is attached to one side of the pincher with release paper at the bottom.


  • An easy to use over–the–counter product 
  • Available in two sizes – Adult and Pediatric.
  • Use and throw
  • Patent owned by IcarusNova