At the core of Design to Discover is a process of hypothesizing how experiences transform ideas to products.
This peek into possible futures happens through simulating “just enough prototypes”, and placing them in rich contexts so that real interactions between Doctor, Device and Patient can become a participatory stage - evaluated “experientially” by all stakeholders.
This first step in the innovation journey is all important. And it is also important that it be all done “together” not parametrically, not in pieces. The Device is the Experience. Our Design to Discover process ensures that the innovation process happens all in the same place with one key concern – how do we come to an understanding of a set of experiences which add perceptible value to Doctor and Patient ?
These prototypes have bare minimum detailing - just enough for users to give feedback on issues which are fundamental to usage and experience. The WIP nature of these prototypes are important so that users feel encouraged to contribute to a concept which is in the process of being built.
The emphasis on economy of effort in detailing of these prototypes is a mix of judgement and insight so that the correct level of fidelity can be aimed for.
To put it in another way, Multiplicity, Contexts and Time Scales combined with observation can be used as a powerful method to sharpen an innovation.
Particular objectives in doing this may be to derive product specifications, refine user requirements, Understand how to roll out a programe, derive insights which could give the product a market edge and to test technology solutions etc.
Whatever the objectives may be this phase of innovation depends on observers who understand what to look for, as well as observers who are able to incorporate the surprising new data in the form of behaviour or any other non verbal communication.